Wix Localization: How to Make Your Wix Site Multilingual

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You can make a Wix site multilingual in two ways: with Wix Multilingual, the built-in option you add from the editor or dashboard, or with a translation app from the Wix App Market such as ConveyThis. Wix Multilingual suits sites where you want to build and maintain each language version inside the Wix editor. An app suits sites that change often, where you want new text translated automatically, plus a glossary, a team workflow and translation memory you can take with you.

Key takeaways

• Build your site in the main language first, then add languages. Both routes work that way.
• Wix Multilingual supports over 180 languages, with auto-translation for over 130, and lets you choose subdirectories, subdomains or a language parameter for URLs (Wix Help Center, checked September 2026).
• In Wix Multilingual, changes to your main-language content are not pushed to other languages automatically; you re-translate updated items.
• ConveyThis installs from the Wix App Market with no code, creates your account on the Free plan, adds a language switcher, and is billed through Wix.
• Whichever route you choose, localize more than text: images with words in them, SEO titles and descriptions, forms, emails and prices.

Option 1: Wix Multilingual (built in)

Wix Multilingual is Wix’s own localization feature. According to the Wix Help Center, you add it once your site is built in the main language, choose your main and secondary languages during setup, and then translate “manually or automatically” (Wix: Overview).

What it gives you, per Wix’s documentation:

• Languages. Over 180 languages following ISO 639-1, of which over 130 can be auto-translated through third-party services. Languages not covered by auto-translation can be translated by hand (Wix: Languages available, Wix: Auto-translating).
• Translation Manager. A single list of your site’s content showing what still needs translating.
• Language menu. A selector added to your site automatically, where you can set the order of languages.
• Per-language SEO settings and a choice of URL structure: subdirectories, subdomains or language parameters.
• Word credits for auto-translation, with top-up packages of 3K, 10K or 50K words.

Things to plan for:

• Updates are manual. Wix says auto-translation is “an ongoing process, not a one-time task”. When you change main-language content, the translated version keeps the old text until you translate the update; changed items are marked “Needs update” (Wix: Auto-translating).
• New languages start empty. Adding a language after an earlier auto-translation doesn’t trigger a new one; you repeat the steps.
• Some items need hand work. Wix notes, for example, that icons inside text are not carried over and must be replaced in each language.

For a small brochure site that rarely changes, this is often all you need.

Option 2: ConveyThis from the Wix App Market

ConveyThis is a website translation app that runs alongside your Wix site. It translates your pages automatically, then lets you review and edit every translation in a visual editor.

How to add ConveyThis to your Wix site

Setting up takes a few minutes and no code:

1. In your Wix dashboard, go to Apps → App Market, search for ConveyThis and click Add to Site.
2. Wix opens the ConveyThis setup. Your ConveyThis account is created for you with your Wix site’s email address, on the Free plan.
3. Choose the language your site is written in and the languages you want to add, then save.
4. Open your website. ConveyThis adds the language switcher for you, in the bottom-right corner.

To manage translations later, go to Apps → ConveyThis in your Wix dashboard.

Plans and billing: when you install ConveyThis from the Wix App Market, your plan is billed by Wix. Every site starts on the Free plan. To upgrade, open Plan & billing in the ConveyThis dashboard and choose a paid plan; you complete the purchase in Wix checkout. To go back to Free, cancel your ConveyThis subscription in your Wix account under Billing & Subscriptions. Your paid plan stays active until the end of the period you’ve paid for, then your site moves to Free automatically.

For every step, including installing the code yourself without the Wix app, see our Wix integration guide.

What you can do after installing

• Edit translations in context. The visual editor shows the translated page, so you can fix a phrase and see whether it still fits the button or heading.
• Keep terms consistent. A glossary tells the translation which words to keep (your brand, product names) and how to translate key terms.
• Exclude what shouldn’t change. Leave out pages, sections or text such as addresses and code snippets; see excluding segments from translation.
• Swap images per language. Replace images that contain text with localized versions (images and media).
• Work as a team. Invite translators or editors with team roles, instead of sharing your Wix login.
• Bring or take your translations. Import and export translations as CSV or TMX files, which helps if you’re moving from another translation tool.
• Style the switcher. Change colours, corners and flags so it matches your design.

ConveyThis supports 210 languages and counts words only when translated content is actually shown to visitors; bots don’t count. Plans are listed on the pricing page.

Wix Multilingual vs a translation app: how to choose

A simple rule: if you publish rarely and like editing each language in the Wix editor, start with Wix Multilingual. If you add products, posts or pages every week, or several people work on translations, an app saves the repeated re-translation step.

A practical Wix localization checklist

Translation is only part of localization. Before you announce your new languages, work through this list.

1. Choose languages from data

Look at Google Analytics or Wix Analytics for countries and browser languages that already send visitors, and at orders or enquiries from abroad. Start with one or two languages you can support, including replying to customers.

2. Finish the main-language site first

Both approaches translate what exists. Fix copy, navigation and page structure before adding languages, or you’ll translate things you later delete.

3. Translate SEO fields, not just the page

Each language needs its own page titles, meta descriptions, image alt text and URL slugs where possible. Google finds language versions most reliably when each has its own URL: it recommends “different URLs for each language version of a page rather than using cookies or browser settings” and linking versions with hreflang (Google Search Central). Of the URL options, Google lists URL parameters as “not recommended”. Our multilingual SEO overview explains how ConveyThis handles translated metadata and hreflang.

4. Don’t redirect visitors by guesswork

Google advises against automatically redirecting users to a language version based on what you think their language is, because it can stop people and search engines from reaching the other versions. Keep a visible language switcher on every page.

5. Localize images, forms and emails

• Replace images that contain text.
• Translate form labels, error messages and the confirmation message.
• Check automated emails (bookings, orders, newsletters) are sent in the visitor’s language, or at least that you know which ones aren’t.

6. Check the design in every language

Translated text is often longer than English, especially in buttons and menus. Open each language on desktop and mobile and look for cut-off words, wrapped menus and overlapping elements. Our guide to multilingual website layout covers switcher placement and text expansion in detail.

7. Review machine translation where it matters

Automatic translation is a fast first draft. Have a fluent speaker review the pages that sell or promise something: home page, pricing, product pages, checkout, legal pages. Leave the long tail to machine translation and fix issues as you find them.

8. Plan for maintenance

Decide who checks new content in each language and how often. With Wix Multilingual, that means watching for “Needs update” items. With ConveyThis, it means reviewing new automatic translations in the editor.

Frequently asked questions

Does Wix have a built-in translation feature?

Yes. Wix Multilingual lets you add secondary languages, translate manually or automatically, and manage translations in a Translation Manager. Wix says it supports over 180 languages, with auto-translation for over 130.

How do I add ConveyThis to Wix?

In your Wix dashboard, go to Apps, then App Market, search for ConveyThis and click Add to Site. Your ConveyThis account is created on the Free plan, you choose your languages, and the language switcher appears on your site.

Who bills me if I install ConveyThis from the Wix App Market?

Wix. Every site starts on the Free plan; upgrades are completed in Wix checkout, and you return to Free by cancelling the subscription in your Wix account under Billing and Subscriptions.

Do translations update when I change my Wix content?

In Wix Multilingual, no: changed items are marked as needing an update and must be re-translated. With ConveyThis, new text is translated when the page is shown in that language, and you can review it in the visual editor.

Can I install ConveyThis on Wix without the app?

Yes. Create a ConveyThis account, choose Wix during setup, and paste the JavaScript code into Settings, Custom Code, in the Head on all pages. In that case ConveyThis bills you directly, not Wix.

Get started

The quickest route is to add ConveyThis from the Wix App Market. If you prefer to install the code yourself, create a ConveyThis account and choose Wix during setup.