ConveyThis vs Webflow Localization: Which Fits Your Webflow Site?

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Updated comparison (September 2026): our newer ConveyThis vs Webflow Localization page covers Webflow Localize’s per-locale pricing, AI word allowances, translated slugs, glossary and SEO, and says when Webflow’s own add-on is the better choice. Every Webflow fact there links to Webflow’s own pages and is dated.

Choose Webflow Localize if your whole site lives in Webflow and you want to design each language inside the Designer: per-locale styles, images and CMS content, served in subdirectories like /es/. Choose ConveyThis if you want translation to run on its own, managed outside the Designer, with more languages, a glossary and translation memory, or one tool across Webflow and other platforms. Both give you indexable language URLs with hreflang tags. They differ in where the work happens and how it is priced.

We make ConveyThis. Every Webflow fact below was checked on webflow.com on 28 September 2026, and we list where Webflow is the better choice.

Key takeaways

• As of September 2026, Webflow Localize is priced per locale on top of a paid site plan: Essential is $9 per locale per month billed yearly (up to 3 locales) and Advanced $29 per locale per month billed yearly (up to 10 locales) (Webflow pricing).
• Webflow includes AI translation: 10,000 words per locale per month on Essential and 50,000 on Advanced.
• Localized URL slugs, per-locale images and automatic visitor routing are Advanced features in Webflow.
• ConveyThis is a script you add in Webflow’s custom code settings. It translates everything the page outputs, including CMS content, and serves languages on subdomains (Business plan and higher) or a URL parameter.
• On free options, Webflow lists Localize as available with a paid Site plan; ConveyThis has a Free plan for 5,000 words and 1 language.

The core difference

Webflow Localize is part of Webflow. Each language is a locale of the same site: you switch locale in the Designer, and content, styles and assets can be changed per locale. Localized pages are served “in a subdirectory (like .com/es/)” (Webflow).

ConveyThis sits outside Webflow. You paste one script into Site Settings → Custom Code, and ConveyThis detects and translates the text the site renders, then serves each language on its own address. Translations are managed in the ConveyThis dashboard and visual editor rather than in the Designer (setup guide).

Neither approach is better across the board. The choice depends on who maintains the translations and how different each language version needs to look.

Feature comparison (as of 28 September 2026)

Sources: Webflow pricing, Webflow Localize, ConveyThis pricing, ConveyThis URL structure help.

What it costs for a typical site

Take a marketing site with an English original and three added languages, billed yearly, as of 28 September 2026:

• Webflow Localize Essential: 3 locales × $9 = $27/month. If you need localized slugs or per-locale images, Advanced is 3 × $29 = $87/month. Webflow lists Localize as “Available with a paid Site plan” (Basic starts at $15/month billed yearly).
• ConveyThis Business: $24/month ($240/year) for 3 languages and 100,000 words. Subdomain URLs are included from this plan up.

A published site on your own domain normally runs on a paid Webflow site plan either way, so the real comparison is the translation cost on top of it.

Both have other limits to check at your size. Webflow’s AI translation allowance is per locale per month; ConveyThis caps words, languages, websites and monthly translation requests per plan, and counts words only when translated content is shown to a visitor (bots don’t count).

Where Webflow Localize wins

• You can design per language. If the German hero needs a different layout, typography or image, Localize lets you change it in the Designer, while ConveyThis translates the same design.
• Subdirectory URLs need no DNS work. /es/ comes out of the box on Webflow hosting. ConveyThis on Webflow uses subdomains, which need one DNS record per language.
• Everything stays in Webflow and on one bill, including CMS workflows, and translation management integrations with Smartling, Crowdin, Lokalise, TransPerfect and Phrase are listed on Webflow’s pricing page.
• Content can differ by market. Because each locale is part of the CMS, you can publish items that exist in one locale only.

Where ConveyThis wins

• Setup and upkeep take less time. You add one script, and new pages and CMS items are translated automatically, without opening each locale in the Designer.
• You get more languages. Webflow Localize allows up to 10 locales on Advanced (more on Enterprise). ConveyThis supports 210 languages, with plans up to 100 added languages.
• Glossary rules and translation memory keep product names and terms consistent. In Webflow, the glossary is an Advanced feature.
• For three or more languages, the per-locale model adds up faster than a single plan.
• The same account covers WordPress, Shopify and other platforms, which suits agencies and companies with more than one site.

SEO: what matters for either choice

Search engines need three things before they can rank your translated pages. Both tools provide them, but check them yourself after launch:

1. A crawlable URL per language. Webflow gives subdirectories; ConveyThis gives subdomains on Business and higher. Our comparison of subdirectories and subdomains covers the trade-offs; both can rank.
2. Hreflang tags linking each page with its translations.
3. Translated titles, descriptions and on-page text, as well as the navigation.

View the page source of a translated page, confirm the three, then submit your sitemap in Search Console. ConveyThis also translates JSON-LD structured data; see what else it does on the multilingual SEO page.

Setting up ConveyThis on Webflow

1. Create a ConveyThis account, choose Webflow as your platform, and enter your domain and languages.
2. In Webflow, open Site Settings → Custom Code, paste the ConveyThis script and publish.
3. For SEO URLs, choose Sub-domain in ConveyThis (Settings → URL Structure, Business plan or higher) and add one CNAME record per language in your DNS (CNAME guide).
4. Review the key pages in the visual editor and add glossary rules for your brand and product names.

The Webflow integration page lists every feature available on Webflow.

Who should choose what

Frequently asked questions

Are there free options for translating a Webflow site? Webflow’s pricing page lists Localize as available with a paid Site plan, starting at $9 per locale per month billed yearly. ConveyThis has a Free plan for one language and 5,000 words, which suits small sites or testing.

Can Webflow manage multiple locales? Yes. Essential allows up to 3 locales (not counting the primary one), Advanced up to 10, and Enterprise a custom number (Webflow pricing).

Can I use ConveyThis and Webflow Localize together? You can, but there’s rarely a reason to. Pick one system to own each language, or you will end up maintaining translations in two places.

Does ConveyThis translate Webflow CMS content? Yes. It translates the content as it appears on the published page, including CMS collection pages and items.

Next step

Create a ConveyThis account, add the script to a Webflow staging site and compare the result with Localize before you commit. Plans and pricing show every tier.