Overview: ConveyThis vs Smartling at a Glance
If your goal is to make a website multilingual fast, without a heavy enterprise setup, ConveyThis is usually the better choice.
Choosing between ConveyThis and Smartling in 2025 comes down to what you really need from a translation platform. Both can help you go multilingual, but they are built for very different use cases: Smartling is a heavyweight enterprise translation management system (TMS), while ConveyThis is designed to make website translation and multilingual SEO fast, simple, and affordable.
Why ConveyThis wins for most website teams
- Quicker, simpler launch: ConveyThis is built for plug-and-play traducción del sitio web with minimal technical work, which many users rate highly for ease of setup.
- Website-first features: It automatically detects site content and supports common website needs like translating attributes, alt text, meta text, and page URLs - key details for real-world localización.
- SEO-friendly approach: ConveyThis emphasizes SEO multilingüe support and compatibility with popular SEO plugins like Yoast, Rank Math, and SEOPress.
- Strong automated translation experience: Reviewers note a slight edge for ConveyThis in automated translation and speed for quick turnaround.
- Flexible entry for smaller budgets: There is a free plan, plus room to scale up with more languages as your site grows.
Where Smartling is stronger (but may be overkill)
Smartling is a robust enterprise translation management system with advanced workflow automation, formal quality tools, and reporting, including MQM-based QA. It is excellent for large organizations managing complex, multi-system content pipelines.
Pricing: ConveyThis vs Smartling
Who Should Choose ConveyThis?
ConveyThis is very transparent and SMB-friendly with clear public tiers. On the official página de precios, you will see plans like:
- Gratis (1 language, ~5,000 words)
- Starter around $12/mes
- Negocio around $24/mes
- Negocios+ around $40/month
And it scales up with more languages, words, domains, and discounted annual options.
So for most websites, you can start small and upgrade predictably.
Who Should Choose Smartling?
Smartling is more enterprise-oriented. Their pricing emphasizes that total cost depends on content volume and workflow needs rather than simple website tiers.
They do list starting per-word rates for translation services, for example:
- Machine translation starting around $0.0075/word
- AI Translation around $0.06/word
- AI Human Translation around $0.12/word
- Human Translation around $0.20/word
Bottom line
If you want predictable, website-plan pricing and a lower-friction entry point, ConveyThis is usually the easier budget win for typical marketing sites, SMBs, and growing brands.
The simple decision: ConveyThis vs Smartling
At the end of the day, the choice between ConveyThis and Smartling comes down to what you are really trying to localize and how fast you need to move. If your main priority is turning your website into a high-performing multilingual growth engine, the lighter, website-first approach of ConveyThis is usually the smarter, more efficient path. If you are running a large enterprise with complex content pipelines, Smartling's heavyweight TMS capabilities may be worth the added complexity and cost.
Choose Smartling if:
- You are a large enterprise managing translations across many different systems: websites, mobile apps, documentation, product interfaces, internal portals, and more.
- You need advanced translation workflows, with detailed approvals, routing, and automation across multiple teams, vendors, and regions.
- You rely on formal QA frameworks, strict linguistic quality controls, and detailed reporting, supported by a dedicated localization or globalization team.
- You are comfortable with a more complex setup and pricing model in exchange for deep control over enterprise-grade localization processes.
- Localization is a company-wide, multi-channel operation, and you want a centralized TMS to orchestrate everything, not just translate your marketing site.
Elige ConveyThis si:
- Your top goal is to translate your website or online store quickly and start getting traffic, leads, and sales from new markets as soon as possible.
- You want a simple setup - a plugin or a small JavaScript snippet - rather than a long, IT-heavy implementation project.
- You care about SEO multilingüe, including language-specific URLs, translated metadata, and a structure that is easy for search engines to crawl and index.
- You prefer clear, predictable pricing plans instead of custom per-word quotes, minimums, and complex enterprise contracts.
- Your team is small or midsize and needs an intuitive tool that marketing, content, and non-technical teammates can manage without relying heavily on developers.
- You want a solution that focuses specifically on traducción del sitio web but can still scale with you as you add more languages and markets.
When you focus only on making your website multilingual, the decision is usually simple: choose ConveyThis for fast, SEO-friendly website translation with less complexity; choose Smartling only if you truly need the full weight of an enterprise translation management system.
