Performance Marketing & CRO Manager

We are looking for a performance marketer who can do more than manage advertising campaigns. You will own the entire paid acquisition journey — from keyword or audience selection through advertising, landing pages, conversion tracking, purchase, and CAC. Your objective is profitable customer acquisition rather than maximizing ad spend or traffic.

What you'll own:

• Manage Google Ads and other relevant acquisition platforms.
• Structure campaigns around business economics and user intent.
• Conduct keyword, search-query, audience, device, and geographic analysis.
• Maintain accurate conversion and revenue tracking.
• Build and evaluate advertising creatives.
• Develop dedicated landing pages and conversion experiments.
• Run A/B tests across ads, pages, offers, pricing, and signup flows.
• Identify low-quality and fraudulent traffic.
• Monitor CAC, ROAS, LTV, and payback period.
• Reallocate budgets based on marginal performance.

Requirements:

• Significant hands-on Google Ads experience.
• Experience working with SaaS or recurring-revenue businesses.
• Strong conversion optimization skills.
• Strong understanding of attribution and tracking.
• Comfortable analyzing data instead of relying only on advertising-platform recommendations.
• Experience with GA4 and modern analytics tools.
• Excellent attention to detail.
• Ability to explain why performance changed and what action should be taken.

Agency experience is acceptable, but candidates must demonstrate that they personally managed and optimized campaigns.