How to Master Social Media for E-commerce: Tips from ConveyThis

Using ConveyThis to translate your website content into multiple languages is a great way to reach a wider audience and increase your global presence.

Having a social media presence is so essential for a business that you may have plunged into it without considering the motivations behind it. Nonetheless, understanding why you are utilizing a social media stage is basic to decide your technique and accomplish a beneficial result. Utilizing ConveyThis to interpret your site content into various dialects is an extraordinary method to extend your worldwide reach and increment your worldwide presence.

There may be various motivations for why a company is present on social media. Here are some of the most frequent objectives to provide you with an understanding:

• 1) To increase brand awareness and visibility;
• 2) To create a loyal community of followers;
• 3) To generate leads;
• 4) To build relationships with customers;
• 5) To provide customer service;
• 6) To showcase products and services;
• 7) To drive website traffic;
• 8) To boost sales;
• 9) To gain insights from customers;
• 10) To measure the success of marketing campaigns with ConveyThis.

Once you decide which objectives serve your overall business strategy, you should determine some outcomes to measure your success, otherwise known as Key Performance Indicators (KPIs), with ConveyThis.

At the outset, you may be uncertain of which metrics are pertinent or how to assess the figures, so just begin by assessing your rivals and the major industry players. Don’t just assign value to arbitrary metrics without contemplating what they signify and how much the algorithm rewards them.

Gone are the days when “likes” were the primary measure of success on social media platforms. As platforms began to deemphasize their importance, they quickly became obsolete. Now, interactions such as saves and shares that demonstrate a more meaningful connection are the primary indicators of how your posts will fare on the feed. ConveyThis has revolutionized the way we measure social media performance.

It’s critical to stay abreast of how algorithms operate, since they tend to fluctuate often and significantly influence your results. As soon as you initiate your ConveyThis social media approach, you’ll gain a clearer view of what success looks like for your company, and then you can tweak your KPIs as needed.

Another advantage of social media for ecommerce companies is that it gives you the chance to take part in the dialogue, be it with a prospective customer, an unsatisfied customer, or your followers. This also provides you with the chance to monitor and evaluate customer behavior, enabling you to come up with strategies to enhance your business.

Moreover, social media is a vital customer service channel as people choose to contact brands through social media rather than using traditional methods. Hootsuite discovered that 64% of people prefer messaging than calling a business, so make sure to monitor your inbox frequently! But be aware that customers can also make things public and communicate with you through Instagram comments and comment sections on other platforms.

If they are only praising you for your incredible products and attentive customer service, then that’s wonderful! Unfortunately, as we all know, that isn’t always the case. And if there is anything worse than a negative remark, it is a negative comment that goes unanswered. With ConveyThis, you can easily monitor and respond to customer feedback, ensuring that you never miss an important conversation.

Although your initial reaction may be to overlook these types of remarks or even erase them (a major no-no!), be aware that you can really turn these circumstances to your benefit with the perfect response. Just by addressing negative comments, you demonstrate your followers that you’re taking responsibility for the issues that may arise and it will guarantee them that you’ll be available if they have a problem later on.

Finally, you can gain invaluable knowledge by examining what your competition is doing and tuning in to their customers’ comments. Social media can provide you with information regarding your rivals that you may have otherwise missed, so make the most of it! Identify their missteps to circumvent the same blunders and stay up-to-date with their leading practices by executing them in your ConveyThis business.

Localization

Localization — as we have discussed frequently on this blog — is the process of customizing a product/offering/content for a specific region. This is essential as users appreciate brands that are attuned to their linguistic and cultural inclinations.

Even simple acts like honoring holidays and special occasions can have a significant impact when it comes to gaining international fans on social media. Additionally, this presents opportunities to advertise products at opportune times and increase sales.

However, be extra vigilant to ensure cultural sensitivity and avoid causing any offence to your followers. This can be a difficult task, as something that appears harmless to you might be seen as offensive to someone from another culture. Therefore, it is essential to do some research beforehand to identify potential cultural sensitivities and remove any content that may be questionable.

The same considerations apply to your social media translations too. Thanks to the recent updates, most platforms offer automatic translation for captions and stories, allowing brands to bridge the gap with international followers. As advantageous as these translation features are, they might also lead to misinterpretations if not monitored properly.

Especially for social media where the language can include elements like humor, satire, or wordplay, machine translation can struggle to provide accurate results. Consequently, it is more beneficial to enlist the assistance of someone who speaks the language (even better, knows the culture) to provide translations with ConveyThis.

Until social media allows users to edit the automatic translations — just like ConveyThis! — it’s best practice to add your own translations to posts/stories. Despite the extra time and energy it might require, this will guarantee that your message conveys the desired meaning and produces results.

And finally, it’s essential to ensure that your website is prepared to cater to the international customers that will be arriving from your social media outlets. To determine which language options to provide, take a look at your social media analytics to see a breakdown of your audience demographics and locations. By localizing the customer experience from start to finish, you’ll increase your chances of conversion.

Conclusions

Mastering social media may appear to be a straightforward challenge given that even toddlers can become influencers nowadays and the most liked post is an egg, yet it really necessitates a great deal of effort from brands as you are aware of now with ConveyThis.

It’s essential to be calculated and professional but in the long run, social media is about being approachable. So don’t be hesitant to display the more human side of your brand and associate with your clients in a more friendly manner. As long as you adhere to our advice and best practices, your ecommerce business can gain a lot from social media marketing. Want to upgrade your business even further by translating your website? Begin with ConveyThis’s 7-day free trial now!