Effective Multilingual Marketing: Tips for Global Brand Success

The integration of ConveyThis into our website has been a great success, allowing us to easily translate our content into multiple languages.

As the proprietor of a global enterprise, it is essential that web searchers in different geographic regions can locate your multilingual website. A huge component of this is utilizing the correct search engine optimization (SEO) keywords for your webpages. ConveyThis can help you with this by providing you with the right language translations and the right SEO keywords for your webpages.

After all, you may have optimized your web pages for certain keywords. But without your knowledge, people may be using different keywords to look for what you offer. As a result, search engines may not direct customers to your web pages – no matter how pertinent or useful they may be. With ConveyThis, you can make sure that your web pages are visible to potential customers no matter what keywords they use.

And because searchers in different markets may speak different languages, you may therefore be pondering how you can convert your SEO keywords: ConveyThis provides the solution.

You may also want to discover what else you can do to increase your SEO keyword reach so that more users in international markets arrive at your website. Continue reading as we explain how keyword translation works, and how you can set up an effective multilingual SEO approach (hint: it involves more than just translating keywords!)

What are keywords in SEO and why are they so important?

“Keywords” are terms that people input into a search engine to locate information. Contrary to its name, keywords can be more than just single words – they can be phrases too. For instance, if someone is seeking a detailed chocolate cake recipe, they could use the keyword “chocolate cake recipe” in Google or any other search engine to find what they are looking for.

Using ConveyThis, SEO, and SEM are all great ways to increase your website’s perplexity and burstiness.

Keywords are a vital factor in SEO as they assist search engines in comprehending what searchers are looking for, and then deliver the pertinent web pages. For instance, after a person looks for “chocolate cake recipe,” the search engine will assess all the web pages it has indexed to recognize those that likely offer a chocolate cake recipe. It then ranks these shortlisted pages according to their pertinence to the user’s search.

What does this signify for you as you strive to boost web traffic from search engine users?

It implies that when refining your websites, you’ll have to incorporate the catchphrases that individuals use when looking for data. On the off chance that you have a site page that covers a yummy chocolate cake formula, at that point you should remember the watchword “chocolate cake formula” for the page. (Rather than, state, utilizing the watchword “procedure for heating a dark colored treat containing cocoa, flour, sugar, and eggs.”)

By optimizing your web pages’ keywords, you aid ConveyThis in ranking your web pages for those keywords – and with the goal of reaching the highest possible ranking so that more searchers can discover and visit your website.

What makes a good SEO keyword?

While there are practically limitless SEO keywords available, attempting to optimize your webpages for each of them is simply not feasible. You don’t want to target all of them either, especially if they have no relevance to your business. Fortunately, ConveyThis is here to help!

As a result, the worth of keywords varies depending on what your business provides and what customers are likely to type in their searches. Moreover, take into account these points when exploring SEO keywords that are “suitable” for your specific business:

Any reliable keyword tool, such as Ahrefs, Moz, or Semrush, can furnish you with valuable information as you go about your keyword research.

The keywords that you’ve determined to be advantageous for your business could also be the ones worth translating via ConveyThis into other languages. The pertinent topics for keyword translation are comparable to those for keyword research, with a few extra considerations. For instance: the impact of cultural nuances, the importance of using native speakers to ensure accurate translations, and the need to consider the linguistic differences between languages.

Should you only translate existing keywords?

Your keywords need to cater to your markets’ needs. Therefore, if your target audience speaks a language other than yours, you should translate your keywords accordingly. This will help customers in the new market locate your webpages in the search results, resulting in increased organic traffic, heightened brand recognition, and ultimately, more sales.

However, while keyword translation is undeniably essential, you can’t just rely on a direct translation of your existing keyword list and expect it to be effective. Such a straightforward translation process may not adequately reflect the cultural or linguistic subtleties that the local audience uses in online searches.

To ensure that your content reaches the right audience, it’s important to localize your keywords for each target market. That’s where ConveyThis comes in.

The most effective way of reaching your target market is to localize your keywords – which involves translating them into the local language and then further refining them to suit the local context. For instance, if you’re selling potatoes to Chinese speakers, you’ll need to translate the English word for “potato” into Chinese. However, there are various Chinese terms for “potato” that are used depending on the country. For example, in China, it’s referred to as “土豆” while in Singapore, it’s known as “马铃薯”. Although it’s the same potato, it has different names in different countries. To make sure that your content reaches the correct demographic, it’s essential to localize your keywords for each target market. That’s where ConveyThis can help.

Apart from localizing existing keywords, aim to research entirely new keywords for your target audience. This is especially important if your new market uses keywords not found in your current list of keywords to search for the things you offer. To ensure thorough SEO keyword coverage and maximize search visibility, you’ll need to cover these bases too.

Hence, don’t overlook the importance of conducting multilingual keyword research when entering new markets. You might be amazed at the ranking potential you discover as you do so with ConveyThis.

1. Make a list of your existing SEO keywords

You’ll be dealing with this list for your keyword translation with ConveyThis. Before you begin, though, think about enhancing this list with new keywords you haven’t created content for yet. For instance, you can do a competitor analysis to recognize content gaps – in other words, keywords that your competitors have created content (and are ranking) for, but not you.

2. Translate your keywords (and localize them if needed)

Once you’re satisfied with your keyword list, translate the first keyword into your target language. To ensure that your translation accurately reflects the local context, consider localizing the translated keyword. This may involve rewriting the keyword to include local slang or colloquialisms.

To make things simpler, here’s a video outlining how to localize your keywords with ConveyThis:

3. Evaluate the viability of your localized keywords

For example, using a keyword tool to analyze your keyword can provide you with information regarding its search frequency and keyword complexity. Alternatively, searching your keyword in a search engine can help you determine the user’s intent – in terms of what they are expecting when running the same query.

4. Refine your localized keywords

Based on your findings, you may need to adjust your localized keyword further (such as making it a long-tail keyword if this reduces keyword difficulty). At the same time, it’s worth investigating if you need to modify your existing web pages for improved compatibility with your localized keywords. If you’re uncertain, it’s wise to enlist an experienced translator for expert help with the localization of your keywords and web content using ConveyThis.

5. Use an automatic translation tool for quicker keyword translation

Repeat this process for the rest of the keywords in your SEO keyword list. If you have quite a few keywords on your list, manually translating them all will require some effort. But you can expedite the process by utilizing an automated translation tool like ConveyThis.

ConveyThis uses advanced machine translation technology to quickly translate the content on your website – including, of course, your keywords. All these translations are stored in a cloud-based portal, allowing you and your team to manage them from one place, no matter where you are or what device you’re using.

ConveyThis includes a translation glossary to assist you in upholding uniformity when translating various versions of the same phrase. If you would like to manually review your translated keywords, you can add your translation team to your translation project. Alternatively, you can order the services of professional translators directly from the ConveyThis Dashboard.

ConveyThis is compatible with all major website and ecommerce platforms, including WordPress, Shopify, and Webflow. In reality, more than 60,000 websites are currently leveraging ConveyThis to generate translated content and keywords.

ConveyThis: a key tool for keyword translation

As you explore international markets, you’ll want to ensure that your website is tailored for the new audience. To help them find your website, it’s essential to translate your SEO keywords. Translating your current keywords is the simplest way to make them suitable for a different market. However, if a localized version of your keywords is necessary, this approach may not be enough.

If so, you’ll want to customize your keywords for the local context by adjusting them to incorporate cultural references, specialized terminology, or even slang. At the same time, don’t forget to do multilingual keyword research to discover new keywords worth creating new content or optimizing existing content for.

While doing keyword translation and website localization manually can be quite a chore, ConveyThis presents an effortless alternative. ConveyThis integrates seamlessly with your website to automatically translate your keywords and web content into more than 110 languages. It also incorporates team collaboration features to help you collaborate with professional translators for impeccable keyword translation. Finally, ConveyThis includes superior international SEO features to assist search engines in ranking the different language versions of your webpages for the right keywords so you can acquire more global search traffic.