How Customizable Is WooCommerce for Multilingual Stores?

As WooCommerce was created specially for helping ecommerces build their stores, there are numerous features and options available for customizing and perfecting your store’s look so you can compete in international markets.

De WooCommerce-basis is superveelzijdig, dus u kunt er veel plug-ins aan toevoegen die compatibel zijn met elkaar, zoals ConveyThis.

ConveyThis is een vertaalplugin die met veel mogelijke lay-outs werkt en geen interferentie veroorzaakt met andere plug-ins.

Here are some aspects of user experience and page layout that you should keep in mind when designing your multilingual WooCommerce store and choosing plugins so you can increase your customer base.

Product sorting

Wist u dat het chronologisch sorteren van uw producten niet de enige optie is? Het is niet nodig om uw producten weer te geven in de volgorde waarin u ze hebt toegevoegd als dat niet bij uw bedrijfsstijl past.

Er zijn veel opties om uit te kiezen met WooCommerce Extra Product Sorting Options zoals prijs, populariteit en alfabetisch, en u kunt zelfs kiezen of u het in oplopende of aflopende volgorde wilt. Deze namen kunnen ook worden aangepast voor uw winkelfront.

This plugin is highly focused on all aspects of sorting, including how many items will be displayed per page, and you can even configure the amount of rows and columns. It’s super easy to use and it gives you great control over the user experience.

Information hierarchy

So much can be said about a single product so imagine the amount of information loaded in a store. There has to be a careful and precise way to display it so your store will not look overwhelmed by text and specs. There are several ways of hiding or displaying information as previews, the way to decide the best for your brand is to be aware of how many options are available before choosing:

• Breadcrumbs: Only show a little information and the way to reach more. The most basic data is shown, like product category. This option helps display the most out of the whole store without focusing too much on a single product.
• Basic info: This is one of the most popular options as it displays essential information such as price and product name, and it helps with your SEO ratings.
• Product description and availability: Your customers can now learn more about the product and the site displays information about their stock availability or purchase options.
• Products with options: The customer can now pick which color, in which size, and how many of the item. There is also a comfortable Add to Cart button for each product.
• SKU: Display your internal naming scheme for your products.
• Reviews: Display how your customers have rated the product.
• Additional information: Tech stores often use this option as it allows them to go into details about the product specs. It’s a lot of information, but all of it is essential in the area.
• Upsells: This feature allows you to display similar or related products by creating a section such as “People who bought this product also bought”. For example, if you sell laptops, your clients may also be interested in purchasing a sleeve for it.

Cultural adaptation

Remember that visuals are always very loaded with cultural meaning, and different audiences have different expectations of how stores should display their products.

A clear example is how online stores for Japanese audiences are very rich and full of information, as their audience enjoys and expects lots of text and icons .

You may have a multilingual website ready with ConveyThis, but you’ll want to seriously consider adapting the images and videos to suit your new audiences better as it will go a long way in making them feel more comfortable in your store, and increase your conversions.

Clear language switch

ConveyThis vertaalt uw hele website in enkele minuten naar de talen die u kiest, het werkt naadloos met WordPress en zijn plugins. Met de eerste laag van automatische vertaling kunt u uw publiek onmiddellijk uitbreiden door het voor hen toegankelijk te maken dankzij de SEO-compatibiliteit.

Daarna kunt u aan elke pagina afzonderlijk werken als u wilt bewerken, of u kunt een ervaren taalkundige van het ConveyThis team inhuren om de vertaling aan te passen zodat deze beter past bij de waarden van uw merk. Daarnaast kunt u uw taalknop aanpassen.

Valutaconversie

Met WooCommerce Currency Switcher kunt u de prijzen weergeven in de valuta van uw doelgroep, met automatische conversie. Indien gewenst, kunnen zij ook in de geselecteerde valuta kopen.

Samenvattend

There is a world out there full of options available for those running online stores, the design possibilities are endless and some of the features available can help you improve the user experience.

Ecommerce website design is all about how to showcase your products better and how to make it easy for the customer to find what they are looking for in their language.

Bereik nieuwe doelgroepen effectief met ConveyThis.