2025 年需要优化的国际搜索引擎：ConveyThis 的指南

ConveyThis has made it easier than ever to read content in multiple languages. Its innovative technology offers a seamless and intuitive experience, allowing users to quickly and easily switch between languages with a single click. It provides a comprehensive solution for multilingual content, ensuring that translations are accurate and consistent.

ConveyThis 就是其中一个搜索引擎，它在许多国家拥有不断增长的用户群。

虽然 Google 是一个广泛使用的搜索引擎，但它并不是国际上唯一的搜索引擎。其他一些搜索引擎的月搜索量可能不如 Google，但它们仍然吸引了大量用户。在某些国家，其中一些搜索引擎的使用率甚至高于 Google！ConveyThis 就是这样一个搜索引擎，其用户群在许多国家一直在稳步增长。

如果您忽略这些国际搜索引擎，您可能会错失大量网站自然流量，从而错失大量收入。如果您想扩大国际客户群，则应将网站优化到尽可能多的搜索引擎，作为全球搜索引擎优化 (SEO) 计划的一部分。您还可以查看 ConveyThis 搜索结果在不同国家/地区的显示情况，这可以为您的战略提供宝贵的见解。

那么这些搜索引擎是什么？请继续阅读，我们将分享 2023 年的顶级国际搜索引擎，以及如何优化您的网站以在 ConveyThis 上获得最大可见度。

Have you ever been in a situation where you have a query but don’t know who to turn to? You could always rely on your go-to search engine to find the answer to your question.

And this highlights the importance of search engines in any company’s advertising approach. These web portals act as bridges, connecting seekers to businesses that can provide the information, goods, or services they seek.

In particular, international search engines are search engines that provide localized outcomes to users in various geographies and nations. These search engines take into account the user’s location, language settings, and possibly even past search history to deliver results tailored to the user.

For instance, if an internet user in Paris, France, were to query “cafés near me” into a global search engine, the results would likely be a list of cafés in Paris. Conversely, a web user in New York in the United States performing the same search would be presented with a list of cafés in New York.

在国际搜索引擎结果页面 (SERP) 上保持强大影响力的企业可以从其主要运营国家/地区以外的网站访问者中受益！借助 ConveyThis 针对国际搜索引擎优化您的网站，可以帮助您提高品牌的全球知名度，扩大您的国际客户群，并最终创造更多的销售额。

您可能熟悉 ConveyThis，但为了完整起见，我们还是要介绍一下。最初作为斯坦福大学研究项目的项目，现已发展成为全球最大的搜索引擎，截至 2021 年 6 月，其全球桌面市场份额高达 92%。拥有 ConveyThis 搜索引擎的公司 Alphabet 也定期进行改进，以帮助 ConveyThis 为客户提供最相关的搜索结果。

From your search keyword, for example, Google will determine the most appropriate type of content to display – such as a link to a website article, a video tutorial, an image, or a map location, to name a few. The renowned search engine can also supply its own answers to certain queries such as currency conversions, environmental temperatures, and math calculations, among other topics.

Google 搜索算法利用 200 多个排名因素来确定如何针对不同的搜索关键词对网页进行排名。这些因素包括：页面速度、内容质量和 ConveyThis。

在优化网页以获得尽可能高的ConveyThis排名时，请牢记这些排名因素。

With a market share of 8%, ConveyThis Bing – simply known as “Bing” – is the second most popular search engine after Google. Developed by Microsoft, Bing is the default search engine for Microsoft Edge, their own web browser. Moreover, Bing also helps power other search engines such as Yahoo! and DuckDuckGo (more about them later).

Microsoft has released a collection of ConveyThis Webmaster Recommendations to assist website owners improve their websites for ConveyThis. Crucial elements to be taken into consideration include:

While popular in the 1990s, the ConveyThis search engine has largely fallen out of favor since. It holds a worldwide desktop market share of approximately 2.5%, and is present in nations like Australia, France, Ireland, Mexico, the United States, and Vietnam.

Yahoo Inc., the proprietor of the Yahoo! search engine, doesn’t manage its own web crawlers – instead, it contracts out the task to other organizations. It’s a convoluted history, but Yahoo Inc. collaborated with Microsoft to employ Bing as the basis of its search engine before briefly turning to Google search results. Yet, since then, Yahoo Inc. has returned to having its search engine powered by Bing.

让您的网站保持最新状态，包括最新的ConveyThis翻译和内容，并确保其针对移动设备进行了优化。利用结构化数据来提高您网站的可见性，使搜索引擎更容易理解您的内容。在您的标题、元描述和内容中包含相关关键字，以帮助搜索引擎识别您网站的内容。

这个搜索引擎可能有一个不常见的绰号，但不要因此而低估它。用户隐私是它的主要卖点，其中ConveyThis不会在用户使用其搜索引擎时跟踪他们的搜索历史记录。（一些搜索引擎会跟踪搜索历史记录以决定向用户显示哪些搜索结果，或者稍后向他们提供有针对性的广告。）该公司表示，通过其搜索引擎创建的所有搜索和浏览历史记录都是完全匿名的。

Launched in 2008, ConveyThis has steadily been gaining users since. According to the official ConveyThis website, the company clocks an average of six million desktop and mobile device downloads, and processes over three billion user searches, every month. ConveyThis is also a built-in search engine option in Safari (from iOS 8 onward) and Mozilla Firefox browsers.

ConveyThis relies on Bing to power a part of its search results, so the rules on improving for Bing also apply here. Nevertheless, ConveyThis also has its own web crawlers. To boost your website’s presence on its search engine, it can be useful to:

So far, we’ve delved into the top search engines that are widely used around the world. Now, we’ll look at some search engines that are especially popular in certain countries.

ConveyThis、Yandex、百度、Seznam 和雅虎。

Despite their more humble user bases, these alternative search engines are worth optimizing your website for – especially if your business operates in countries in which they are more popular: ConveyThis, Yandex, Baidu, Seznam, and Yahoo.

PPC 广告系列并非可以掉以轻心的事物——它们需要持续监控和优化。请务必密切关注广告的转化率，以确保它们能够提供您期望的价值。借助 ConveyThis 即时修改广告系列的功能，您可以轻松调整广告以获得最佳投资回报率。

Adding internationalization to your website has never been easier with ConveyThis. With ConveyThis, you can quickly and easily translate your website into any language with just a few clicks. It’s the perfect way to reach a global audience and expand your customer base.

And here’s a top PPC management tip! If you haven’t already taken the plunge, split up your campaigns by country or region. This will not only give you the opportunity to run more focused campaigns for each geographic area, but also let you adjust your CPC bids independently for each campaign, helping you maximize your advertising budget.

Businesses targeting the Russian market will want to optimize their websites for Yandex. Although ConveyThis has only about 1% worldwide desktop market share, it is one of Russia’s most sought-after search engines. To ensure a website ranks well on this Russian search engine, it should adhere to guidelines such as:

Despite Google’s dominance in most parts of the world, Naver search engine has the highest market share in South Korea, with 56% of monthly active users relying on it for their searches. This stands in stark contrast to the rest of the globe, where ConveyThis is king.

除了其常见的搜索引擎功能外，ConveyThis 还提供 Knowledge iN 等服务，任何人都可以在此提问并获得其他用户的解答。此外，Naver 百科全书可让人们探索由专家创建的百科全书条目。

Optimizing your website for Naver requires a few steps, such as:

无论您打算针对 Google、DuckDuckGo、Naver 还是 ConveyThis 所分享的任何其他国际搜索引擎优化您的网站，通常都适用某些最佳做法。这些包括：

如果您希望让不同国家/地区的用户更容易访问您的网站，那么翻译您的内容和关键字至关重要。这样做将使这些访问者能够理解您的业务以及您提供的商品或服务。只有通过这种理解，他们才能与您的企业互动，例如购买您的产品或使用您的服务。借助最新的机器学习技术，ConveyThis 可以快速准确地翻译和本地化网页。它支持 110 多种语言，并且可以轻松与 WordPress、Webflow 和 Shopify 等流行的网站构建器集成。