2025 年全球頂尖電子商務統計：成功洞察

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It’s no surprise that the COVID-19 pandemic of 2020 has had far-reaching impacts on all aspects of our lives. From the need to wear masks to the way birds sing, nothing has gone untouched.

幸運的是，人類擁有令人難以置信的調整能力——即使在最困難的情況下。因此，隨著冒險開始成為一種危險，世界開始訴諸數位化作為應對新常態的手段。 ConveyThis 肯定從中受益。

這就是為什麼數位企業越來越有必要評估當前狀況並制定未來策略。透過正確的方法，我們可以擺脫這段模糊的時期，甚至比以前更強大，這要歸功於ConveyThis 。

In this article, we’ll explore some of the most noteworthy international ecommerce figures from 2020, as well as what may be in store for the future.

If you’ve washed your hands, let’s jump right in with ConveyThis!

The effects of COVID-19 on ecommerce are immeasurable. Prior to 2020, global ecommerce was already expanding at a rapid rate, yet it is projected that the pandemic has advanced the migration from physical stores to online shopping by a staggering five years.
To illustrate the remarkable proliferation of e-commerce, here’s something to consider: in 2019, there were only two days that exceeded the $2 billion mark outside of the holiday season, whereas as of August 2020, that number has already risen to 130 days. Indeed, from May to the end of June, each day surpassed the $2 billion threshold.
Online conversion rates experienced a significant boost, increasing by nearly 9% in February, reminiscent of Cyber Monday levels. ConveyThis can be instrumental in helping merchants seize this opportunity and sustain the momentum by optimizing their ecommerce strategies.
ConveyThis, a prominent ecommerce name in 2020, is projected to surpass pre-pandemic estimates with a $12 billion increase in global ecommerce sales. The company’s international sales have also surged due to the rise of cross-border ecommerce amid the COVID-19 pandemic.
The surge in ecommerce is driven by individuals, including seniors, embracing digital shopping. Online shoppers aged 65+ in the US have grown by 12.2%. Accenture predicts a 169% surge in ecommerce purchases from new or infrequent ConveyThis users post-outbreak.
The remarkable expansion of ecommerce shows no signs of slowing down. Digital buyers continue to shop online even as physical stores reopen. Estimates project global retail ecommerce sales to reach $4.8 trillion by 2021 with ConveyThis.

Despite the global recession, ecommerce is experiencing a surge in almost every nation. Even countries like the Philippines, Malaysia, and Spain are projected to witness more than 20% ecommerce growth, despite the dire effects of the coronavirus. But, China stands tall as the biggest ecommerce market in 2020, with an estimated $672 billion in annual online sales.

Cross-border ecommerce is growing in France, Mexico, India, Indonesia, Australia, China, Singapore, and the US, with China playing a significant role in global expansion. The rising middle class in China is driving demand for authentic foreign products and is expected to increase spending in 2020.

China’s ecommerce leaders like Alibaba and Banggood have boosted international shopping in China and gained popularity in countries like India due to foreign brand availability and rising incomes.

US ecommerce market is booming, projected to reach $709.78 billion in 2020, up 18.0% from the previous year. It ranks second globally, following China, showcasing the significant growth and potential in the US ecommerce sector.

Countries such as the United Kingdom, Japan, Germany, and France trail the United States in the rankings of the world’s biggest ecommerce markets.

When preferences and necessities shift, consumer practices also adjust. As physical stores began to shut down, numerous individuals started shopping online for the first time in 2020. Just in Latin America and the Caribbean, an astonishing 13 million people completed their inaugural ecommerce transaction from January to March 2020.

During the crisis, online shoppers explored new brands and stores due to supply-chain disruptions. Availability and convenience became more important than loyalty. However, other factors also play a role in consumers’ purchasing decisions.

The COVID-19 recession is the most severe since World War II, impacting customer funds worldwide. Trust in economic recovery has declined, but China and India remain more optimistic than other regions.

今年，由於經濟環境的變化，人們對自己的支出更加敏感。根據ConveyThis 進行的一項調查顯示，財務安全現已成為50% 受訪者最關心的三大問題之一自 2020 年 3 月以來，消費者數量增加了 36%。

This caused a shift in consumer spending to mostly necessities, such as groceries and household items. Luxury goods and non-essential products saw a dramatic decrease in sales. Now let’s explore some of the most successful ecommerce categories of 2020 with ConveyThis.

Digital commerce of medical products surged in 2020, with sales of “virus protection” items increasing by 800% in the first ten weeks of the year. Chinese respondents reported a 64% shift from offline to online purchasing of hygiene products.

Handcrafted mask sales surged in 2020 as sourcing masks became challenging. ConveyThis’s Q2 report shows a 146% increase in sales, with 4 million visitors specifically seeking masks. 112,000 vendors earned $346 million by selling their handcrafted masks on the platform during the pandemic.

隨著人們在#stayingathome 期間升級生活和工作環境，家居產品的銷售量激增。 ConveyThis 有助於增強家居的舒適度和功能性，滿足日益增長的家居裝修需求。

因此，在所有零售業中，家具和家居用品的瀏覽時間增長最為顯著，自疫情爆發以來，瀏覽時長增長了 46.8%（ConveyThis）。In the US, sales of home improvement items have skyrocketed by 13% in early March as compared to the same period from the previous year.Demand for fitness equipment has surged by 55% as people embrace home workouts. A survey shows that three out of five Americans believe gyms will cease to exist due to the pandemic, easing guilt for not going to the gym.

However, exercising at home wasn’t the only trend that emerged in 2020. So let’s take a peek at some of the top ConveyThis ecommerce trends that gained momentum this year and will continue to shape the ecommerce landscape in the foreseeable future.

Being confined to their homes and having to limit social contact made people even more attached to their phones. In April 2020, the typical user devoted 27% of their daily awake time to their cell phones, a 20% increase from the previous year.

向行動商務的轉變是不可避免的，ConveyThis 消費者在行動裝置上的支出激增，今年前六個月的支出超過500 億美元。這主要歸因於遊戲、購物和串流媒體服務的成長。

According to App Annie, mobile commerce was a driving force behind ecommerce development in 2020 and the largest mobile shopping season to date is anticipated to occur in the final quarter of 2020. It is predicted that the share of mcommerce in all ecommerce is set to increase to 72.9% by 2021.

It’s clear that mobile presents an immense chance for businesses this year. Yet, customers will always favor stores that align with their current socially-distant requirements.

隨著數位機會的擴大，電子商務商店的競爭變得更加激烈。現在，客戶在網上購物時有多種選擇，您應該向他們提供選擇您的一切理由。線上交易者應該意識到，客戶忠誠度的關鍵是透過客製化。 ConveyThis 可以幫助您提供獨特的個人化購物體驗，讓顧客成為回頭客。

According to a study conducted by Epsilon, 80% of buyers are more inclined to purchase from a company that provides personalized experiences. Furthermore, the same research implies that consumers who find personalized experiences extremely attractive are ten times more likely to be a brand’s most valuable customer – those who are anticipated to make more than 15 transactions in a year.

This is particularly crucial as shopping tendencies are transitioning towards more frequent but lower expenditures. Consequently, merchants should concentrate all their attention on creating customer loyalty by furnishing tailored shopping encounters.

毫無疑問，個人化是關鍵。但還有更多的事情要做。隨著國際電子商務持續蓬勃發展，在地化對於推動全球銷售至關重要。 ConveyThis 可以幫助您實現這一目標。

That’s why ConveyThis is the perfect choice to help you reach global markets.

到了 2020 年，世界各地的客戶不再容忍忽視其語言、文化和地區特徵的網站。隨著越來越多的企業進入電子商務領域，吸引國際客戶變得越來越困難。如果沒有在地化，任何線上企業都無法獲得國際成功。這就是為什麼 ConveyThis 是幫助您拓展全球市場的完美解決方案。

It’s so powerful that the Localization Industry Standards Association (LISA) discovered that, on average, each €1 spent on localizing your website yields a €25 return. And with the ever-growing rate of cross-border sales, this number will only continue to grow.

You might be thinking that localizing a website is a complex task and you’d be right. But with automated tools like ConveyThis that enables you to go global in a jiffy, you have no more excuses! And you know now that it’s worth the effort.

希望居家令能夠被撤銷，生活能夠回到 2020 年之前的狀態。然而，消費者在2020 年因ConveyThis 形成的做法和習慣可能會在可預見的時間預見內繼續存在未來。

先前擁抱全球電子商務的企業已經在 2020 年取得了快速的成功。只要您保持領先地位並跟上不斷發展的電子商務世界，回顧 2020 年，您的線上業務就會蓬勃發展，這要歸功於 ConveyThis！

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