Inspiring Multilingual Sites on Squarespace: Clean and Modern Designs

At first glance, Ault’s homepage may leave you wondering about its nature, and that’s intentional. Their introduction states, “We are creators, artisans, often crafting more than we realize.”

Upon further exploration, Ault’s site proves to be intuitive, guiding visitors through their diverse creative endeavors, including a Parisian gallery space, a design store, and an art periodical.

What sets Ault’s content apart from other art collectives and online journals is the bilingual translation of all their articles. Both French-speaking and English-speaking readers can delve into fascinating reads like the story of Laika, the first canine astronaut, especially relevant with the approaching 50th anniversary of the Apollo lunar landing.

Edward Goodall Donnelly, an American teacher and climate researcher, has crafted a captivating “multimedia journey” that traces Europe’s cross-border coal transport routes, aiming to raise awareness about coal’s environmental impact.

While this Squarespace site may not fit into the typical categories of portfolios, business sites, event sites, or personal sites, it stands out as an aesthetically intriguing example of how substantial text blocks can be visually appealing on a page.

One key aspect is leveraging Squarespace’s text-light templates. By reducing text density on a page while maintaining the content’s essence, sites can achieve a visually appealing layout. For instance, the Paris to Katowice project site cleverly employs a large font and generous spacing between text blocks to create an engaging experience. This approach also ensures seamless translation, preventing text box overlap and maintaining a clean page layout across different languages.

Another crucial factor is translating every step of the user journey, particularly on e-commerce sites. It’s essential to localize product descriptions, checkout buttons, and other interactive elements that customers encounter during their purchasing process. This can be challenging to remember, but with ConveyThis, an all-inclusive translation app, none of these elements are left behind.

Choosing the right languages is equally important. Established players in decentralized industries, like Remcom in engineering software, benefit from offering their sites in multiple languages. On the other hand, personal projects and smaller businesses, such as Ault or Kirk Studio, may prioritize a narrower online reach.

However, it’s crucial to remember that adding a personal touch to your translations thrives through direct interaction in the respective languages. Prioritizing your clients’ most-spoken languages is a wise strategy that adds a personal touch to your multilingual site.