Ways to Increase Your Website Conversion with Multilingual Content

Everyone wants traffic for their websites. Traffic is often regarded as the lifeblood of any online business, as it represents the number of potential customers visiting your site. However, generating traffic alone is not enough. While increasing visitor numbers is an essential first step, it’s only half the battle. The real challenge lies in converting that traffic into meaningful actions that directly benefit the website owner, such as purchases, subscriptions, or inquiries. Without this conversion, even the most well-trafficked site may fail to achieve its intended purpose.

It’s important to realize that mere visits to your website, without any interaction, add limited value to your business. Visitors who do not engage with your offerings leave no lasting impact. Meaningful contact can take various forms—whether it’s purchasing your products or services, signing up for your email newsletter, filling out a contact form to make inquiries, or any other deliberate action that moves them closer to becoming a customer. Every click, submission, or purchase represents a step toward transforming casual visitors into loyal patrons.

When a visitor completes any of these desired actions, we call it a conversion. Conversions are the ultimate goal of any digital strategy because they translate website traffic into tangible benefits—be it sales, leads, or other measurable results.

This article is written for anyone looking to drive growth for their business by improving their website’s conversion rate. If you want your website to evolve from a static online presence into a dynamic tool for achieving business success, keep reading.

Before diving into strategies and tools for boosting conversions, it’s crucial to understand the concept of conversion rate and why it matters. Let’s explore what this term means and how it can guide your website’s performance optimization.

What Is Conversion Rate?

Conversion rate is a key performance metric that represents the percentage of website visitors who complete a specific, desired action aligned with your business goals. It serves as an essential indicator of how effectively your website and marketing strategies encourage engagement and achieve measurable outcomes. In essence, conversion rate reveals how proficiently your website turns visitors into active participants, whether as customers, leads, or subscribers.

To calculate the conversion rate, divide the number of completed actions (conversions) by the total number of visitors and multiply by 100. For example, if 100 people visit your site and 10 of them make a purchase, your conversion rate would be 10%. This straightforward calculation can provide profound insights into the efficiency of your digital presence.

What Defines a Conversion?

The definition of a “conversion” can differ significantly depending on the type of website you operate and the objectives of your business. Here are a few examples based on industry and goals:

1. E-Commerce Websites
   • A conversion typically involves a completed sale, where a visitor makes a purchase from your online store.
     Example: Buying a pair of shoes, subscribing to a meal delivery service, or purchasing a digital product.
2. Service-Based Businesses
   • A conversion may be measured by actions such as scheduling an appointment or consultation.
     Example: A visitor books a dental appointment through an online form.
3. Lead Generation Websites
   • Conversions often include submitting a contact form, downloading a whitepaper, or signing up for a newsletter.
     Example: A visitor fills out a form to get a quote for home renovation services.
4. SaaS or Technology Companies
   • A conversion might involve a request for a demo or signing up for a free trial.
     Example: A visitor schedules a demonstration of your software to evaluate its capabilities.
5. Content and Community Websites
   • Conversions could be actions like registering for an account or sharing content.
     Example: A user signs up for access to exclusive blog content or forums.

Why Conversion Rate Matters:

Conversion rate is more than just a number; it is a critical indicator of how effectively your website and marketing efforts are driving meaningful engagement with your audience. Here’s why understanding and optimizing your conversion rate is vital for your business:

1. Maximizing ROI on Marketing Efforts

Every business invests resources—time, money, and energy—into driving traffic to its website, whether through SEO, social media, paid advertisements, or email campaigns. A high conversion rate ensures that these efforts yield tangible results. For example, increasing your conversion rate from 2% to 4% effectively doubles your return on investment without needing additional traffic. This means that you can generate more revenue from the same marketing spend, making your campaigns significantly more cost-efficient.

2. Turning Visitors Into Customers

Attracting visitors is important, but it’s only the first step in building a successful business. Conversion rate measures your ability to guide visitors toward meaningful actions, whether it’s making a purchase, signing up for a newsletter, or filling out a contact form. By improving your conversion rate, you ensure that more of your hard-earned traffic becomes paying customers or qualified leads, driving the growth of your business.

3. Identifying Areas of Improvement

A low conversion rate can reveal potential issues with your website or marketing funnel. For example, it might indicate that your landing pages are unclear, your call-to-action buttons are ineffective, or your checkout process is too complicated. Monitoring your conversion rate allows you to pinpoint these problem areas and implement targeted solutions, such as simplifying forms, improving page design, or offering incentives like discounts or free shipping.

4. Enhancing User Experience (UX)

Conversion rate is closely tied to the overall user experience of your website. When visitors find your website easy to navigate, visually appealing, and relevant to their needs, they’re more likely to take action. By focusing on improving conversion rates, you indirectly improve the experience for all users, which can lead to increased satisfaction, brand loyalty, and even positive word-of-mouth referrals.

5. Supporting Business Growth

For businesses that rely on online sales or lead generation, a higher conversion rate directly translates into more revenue and opportunities for expansion. Whether you’re looking to scale your operations, introduce new products, or expand into new markets, optimizing your conversion rate provides the financial foundation and insights needed to achieve your growth objectives.

6. Improving Competitive Edge

In the competitive digital landscape, businesses with higher conversion rates stand out. A high-performing website not only attracts more customers but also fosters trust and credibility. When visitors see that your site is professional, easy to use, and tailored to their needs, they’re more likely to choose you over competitors. This can lead to stronger market positioning and greater customer retention.

7. Measuring Campaign Success

Conversion rate is an invaluable metric for evaluating the success of specific campaigns, such as a seasonal promotion, email marketing initiative, or new product launch. By tracking changes in conversion rates, you can determine which strategies are effective and adjust your approach in real time to maximize results.

The Bottom Line

Conversion rate matters because it bridges the gap between attracting visitors and achieving your business goals. It shifts the focus from quantity to quality, ensuring that every visitor to your website has the potential to become a valued customer. By prioritizing conversion rate optimization, you’re not just improving numbers—you’re creating meaningful interactions that drive long-term success for your business.

Calculating Conversion Rate

It is a very interesting thing to see that conversion rate is measurable. It may appear intimidating to apply the formula for conversion rate calculation if this is your first time trying to do a counting. Nevertheless, you need not fear anything about it. The formula is as simple as:

Conversion rate =

If for instance, if your website has its total visitors for the previous month to be a total number of 25000 and 15000 of these visitors made purchase, then we can calculate your conversion rate to be:

Conversion rate for that month =

Instead of wondering about calculating this manually at all times, there are soft tools to help you do the calculations and measurement. Such tools are Google Analytics, Google Ads, Facebook Ads, Twitter Ads, and some other analytics and advertising tools.

While it is true that conversion rate is never the best tool to measure your success rate, yet it is a useful tool to help you keep track of your performances. It may even be best for you to get a developer to help you keep a watch on your conversion rate because doing that will definitely have a positive bearing on your business.

Reasons You Should Increase Your Website Conversion

If you want to improve your website in order to have an increased conversion, then your website will have to undergo a process known as Conversion Rate Optimization (CRO). This process will help get your website traffic maximized. What will be your benefit if you optimize your website? The benefits are:

1. You can gain access to more information about your customers: one main reason it is good to get more information about your customers is that when you have such information you will be able to tailor your products and services to the need of your customers.  You do this my stocking or creating the right products and services for them. With CRO, you can get to know how customers or prospective consumers act on your website and what challenges they are trying to overcome.

It is easy to determine activities that your customers engage in. This is possible through CRO. An example is that you can come to realize that some prefer to make a prompt contact while some may contact after some times. Seeming ‘meaningless’ things like choice of color and preferred shape of your customers can also be determined by what they click. Such information can help you when you make campaigns and advertisement by tailoring your designs and future developments to what they prefer. This will without doubt lead to increased conversions and site visitor experience.

2. You can increase or boost your website profit: CRO helps to encourage visitors of your website to patronize your products and services. By improving your conversion just by little, you can expect to have more sales and this will mean more gains for you. One unique feature of Conversion Rate Optimization is that, unlike other methods of advertisement, it provides an instantaneous and very reasonable gain.

It may take time before the increased profit become manifested. Sometimes ranging from few weeks to months. Hence, hold on to the use of CRO as this will help you to point out areas that needs adjustments and improvements.

3. You can outshine your competitors:  CRO is a good way to have an improved SEO. When you give visitors of your website certain task to do, this will likely impels them to want to spend more time on your website. And as visitors stay longer on your website, your website bounce rate will reduce. This is what Google finds appealing. Bounce rate is one thing Google considers in rankings. Since you now have a reduced bounce rate, there is every likelihood that your search ranking will be improved. All achievable because you correctly apply CRO.

An improved search ranking, on the other hand, will generate more traffic for your website. The more you use CRO, the more you could get higher search ranking.

4. You can get more clients or potential clients: whatever your site visitors experience on your site can be furnished if you have an optimized website. It is this enhanced furnished experience that will help you to have them converted to buyers of your products and services.

With CRO, your online shopping store can get more engagements and tailor your shop to your clients’ needs. By doing this you would be able to convert them to buyers of your products and services. With all that have been said about CRO, you will admit that it is a sophisticated tool that can be used in getting more customers.

Now, let us discuss ways to increase website conversion.

Four (4) Ways to Increase Your Website Conversion:

Below are four (4) proven ways in which you can increase your website conversion:

• Through website localization: when business owners use internet for their businesses, it allows them to reach a far wider audience of potential buyers. However, this large audience of potential buyers contains many individuals with different languages. That is the reason why your website and its content should be tailored to the need of your prospective buyers of a targeted location. And you can only get this done through localization.

You can get tools that will help you achieve this localization. There is system that manages translation. This system known as Translation Management System helps to handle your website translation automatically. Also Computer Aided Translation (CAT) can help improve the overall efficiency of your website. Another tool is the Desktop Publishing Tool (DPL) that helps to enhance designs of presentations as well as documentations.

With website localization, you can reach a vast number of people who doesn’t speak your language or the original language of your website. This idea of allowing visitors to browse your website in their languages will improve their experience because while localizing, you have taken cultures and backgrounds into consideration. With this, you have decrease in bounce rate and increase in search ranking.

• Addition of LiveChat to your website: another tool that is useful in boosting your website conversion is LiveChat. When many shop on line, they tryn to research products. If visitors are willing to ask or learn more about certain products, it will be easy to use the liveChat option found on the page. And by doing this, you can convert such visitor into a buyer.

LiveChat gives room for interaction with customers and prospective clients. Such interaction with not only create a solid relationship with clients but will also sustain such relationship. Sometimes there are salient points that customers will want to know and it will be best to provide instantaneous answer via LiveChat. LivePerson, Smartloop, Aivo and many more are examples of other AI chat bots that can be employ in this circumstance. These AI chatbots can respond to chats by providing automatic responses to visitors of your website and in turn converts them to buyers.

• Adding Popup Notification: popup notification is a powerful call to action tool. However, care must be taken when designing popup notifications as some notification might be irritating to the visitors if not properly designed to accommodate varieties of gadgets that will be accessing the website.

Visitors will not be annoyed if the popups are advertising products that they are interested in and they may subconsciously click on such advertisements. When you use effective popup notification, you will witness an increase in conversion. Use appealing popups and make it easier to proceed, signup or close such popup.

• Perform Splitting test: splitting test or as it is otherwise called A/B test is a technique use to measure the performance of two variations of the same product made available to different group of people on a website.

With this test, you will be able to highlight areas that needs more optimization attention. Including this testing concept in your CRO process will definitely improve your eCommerce business.

There are two things you should consider before testing. First, choose the Key Performance Indicator (KPI) that you will use, generate hypothesis and choose the audience you are targeting. If you need to gather any data, use tools like email tracking system or Google Analytics to do that. Secondly, try to establish control. The two variations or versions of the product should be tested only on the basis of their difference. If for example you are trying to test the words of your call to actions, you should try to put the two version close to each other. And the test should be done at the same time and at a time when there is stabilized and steady flow of traffic on the website. This will make the result to be statistically significant.

It is essentially to test the results and make adjustments where necessary. For example, if version B performs better than version A, try to implement the changes. A/B or splitting test should be just once in order to improve marketing.

Any business that wants to attract more customers and increase sales must increase its website conversions. While it may appear to be a difficult and challenging task, optimizing conversions worth it. Do you want more visitors on your websites? Do you want theses visitors to take action when they visit you website? Do you want them to make a purchase, signup or even contact you? If yes is your answer, them now is the time for you to start implementing the tactics mentioned in this article.

Contact us at www.ConveyThis.com today! Our Support team is ready to answer any questions you have regarding our website translation plugin.

Conclusion:

In the digital landscape, where competition is fierce and user attention spans are limited, a high-performing website is not merely about attracting visitors but also about engaging them effectively. Website traffic, while critical, is only the starting point. The ultimate measure of success lies in how well you can turn those visitors into active participants—whether they become loyal customers, enthusiastic subscribers, or curious leads. Conversion Rate Optimization (CRO) provides the roadmap to achieving this transformation, enabling businesses to unlock the full potential of their online presence.

Through the strategies and insights outlined in this article, it is evident that conversion optimization is not just a technical endeavor but a strategic imperative. By prioritizing CRO, you gain the ability to:

• Understand Your Audience: Tailoring your offerings and user experience based on visitor behavior fosters deeper connections and builds trust with your audience.
• Increase Revenue: Even a modest improvement in conversion rates can lead to significant financial gains, enhancing your return on investment across all marketing efforts.
• Outperform Competitors: A well-optimized website not only improves your search rankings but also establishes your brand as a leader in your industry.
• Enhance User Experience: A seamless, intuitive website experience is essential for retaining visitors and encouraging them to take desired actions.
• Drive Sustainable Growth: Whether your goal is to expand into new markets, introduce innovative products, or scale operations, CRO provides the foundation for long-term success.

The tools, techniques, and practices discussed—ranging from website localization and live chat integration to A/B testing and popup notifications—are all designed to address different aspects of the user journey. Implementing these methods requires commitment, but the rewards far outweigh the effort. CRO is not a one-time task; it’s an ongoing process of refinement and learning that continually enhances your website’s effectiveness.

In conclusion, optimizing your website’s conversion rate is about more than just improving metrics; it’s about creating meaningful interactions and delivering value to your audience. The digital marketplace is ever-evolving, and businesses that embrace CRO as a core strategy are better equipped to adapt, innovate, and thrive.

Additional Content:

• Google Analytics – A comprehensive tool for tracking website traffic, user behavior, and conversion metrics.
• LivePerson – A platform offering AI-powered chat solutions to enhance customer interactions and increase conversions.
• Smartloop – A chatbot platform designed to automate customer engagement and streamline responses.
• Aivo – An AI chatbot solution for providing instant support to website visitors, improving user experience.
• ConveyThis – Your way into localizing content and reaching a global audience effectively.