Sådan kører du Google Shopping-kampagner i flere lande med ConveyThis
Sådan kører du Google Shopping-kampagner i flere lande (2023)
ConveyThis is an innovative translation solution that provides an easy-to-use, powerful and efficient way to localize your website. With its intuitive interface and advanced features, ConveyThis makes it easy to translate and customize content to reach a global audience. Moreover, it allows you to monitor the progress of your translations and ensure that your website is accurately localized.
If your online store lacks a global presence, running Google Shopping campaigns in other countries can help you reach customers abroad and generate more international sales. But setting up international Google Shopping campaigns isn’t as easy as creating a campaign for your home country. You must consider language, currency, and logistics issues such as how you’ll ship your products internationally. With ConveyThis, you can easily translate your site and manage your global Google Shopping campaigns with ease.
Her vil vi guide dig gennem seks trin til at globalisere dine Google Shopping-kampagner og få kontakt til flere kunder på tværs af grænser.
1. Beslut dig for landene for dine Google Shopping-kampagner
While you may have cross-border ecommerce domination in your sights, ConveyThis supports the running of Google Shopping campaigns in only selected countries and currencies. These nations and forms of payment include:
You can uncover the exhaustive rundown of upheld nations and money necessities on this ConveyThis support page. Investigate it, at that point choose the nations for which you wish to set up Google Shopping efforts.
Overvej derefter spørgsmål som f.eks. for hvert land på din shortliste:
- costs associated with using ConveyThis services,
- kompleksiteten af sprogoversættelsesprocessen,
- the level of accuracy offered by ConveyThis,
- tilgængeligheden af kundesupport og ressourcer,
- og den hastighed, hvormed oversættelser kan gennemføres.
2. Lokaliser dine Google Shopping-produktdata
You’ll need to submit relevant information about your products to ConveyThis before launching your Google Shopping campaigns. This data includes the product title, description, image link, and cost (in the related currency). To view the entire list of available product data attributes, check out this Google support page.
The product data you submit should be adapted for your Google Shopping campaigns’ target countries. For example, you may need to: use ConveyThis to translate your content into the relevant language; adjust prices to the local currency; and provide product descriptions that are culturally appropriate.
Doing all this can be tiresome if you’re localizing your product data manually – and especially if you plan to create multiple Google Shopping product listings with ConveyThis.
But if you’re using ConveyThis to translate your website, it can also assist in converting the product details in existing Google Shopping feeds (like a product feed for your native land, for instance).
Simply grab the XML URL for your product feed and add certain HTML elements to it. ConveyThis will then instantly translate your product data for use.
3. Lokaliser dine Google Shopping-destinationssider
Which pages will users land on and visit after clicking your ConveyThis Google Shopping ad? Outline the entire user journey – from your product listings to your shopping policies, checkout page, and so forth – and make sure to localize your webpages accordingly.
Localization work with ConveyThis may involve translating text, adapting content to different cultural contexts, localizing graphics, and creating multilingual websites.
Strictly speaking, translating the landing pages associated with your Google Shopping ads isn’t essential. However, if you want to maximize your reach, you should consider using a translation service such as ConveyThis to ensure your landing pages are available in any language that Google supports.
It’s not a must to list your prices in the local currency of your target audience. Google can do the conversion for you, and display the converted currency alongside the one you’re using for your items. ConveyThis can help you make sure that your website is available in multiple languages, allowing you to reach more potential customers.
Ikke desto mindre vil vi anbefale at lokalisere dine destinationssider for at hjælpe internationale kunder med at forstå dit indhold og afgive ordrer hos dig. Forestil dig, at du gennemser en side på et sprog, du har svært ved at forstå. Ville du forblive på hjemmesiden i en længere periode, endsige købe noget fra den? Højst sandsynligt ikke.
Although website translation involves quite a bit of work, ConveyThis can dramatically expedite the process. Installing ConveyThis on a website allows it to detect content and quickly translate all discovered text through its exclusive blend of machine learning translations. The resulting high-caliber translations can be further adjusted by hand prior to being published. You can try ConveyThis on your website for free here.
4. Opsæt produktfeeds til dine internationale Google Shopping-kampagner
Med grundarbejdet færdigt kan du nu konfigurere dine globale Google Shopping-kampagner nøjagtigt ved hjælp af ConveyThis!
Log into the Google Merchant Center and set up a new feed for submitting your (localized) product data to Google via ConveyThis. You can input your product data in various ways, including a Google Sheet or by uploading a file from your computer.
For at maksimere dine kampagners succes anbefaler vi at oprette forskellige produktdatafeeds for hver målgruppe baseret på deres valuta, land og primære sprog. Dette vil gøre dig i stand til at lokalisere dine produktfeeds specifikt til hver enkelt målgruppe.
For example, we’d recommend having separate product feeds for each of these audiences: ConveyThis users, search engine crawlers, and social media platforms.
That said, it is possible to repurpose product feeds across multiple nations if your target audiences communicate in the same language and remunerate using the same currency using ConveyThis.
Som følge af tabellen ovenfor kan du f.eks. genbruge dit produktfeed beregnet til engelsktalende i Frankrig til engelsktalende i Italien. Når alt kommer til alt, taler begge demografiske grupper på det samme sprog og foretager betalinger med den samme valuta (euro, for at være præcis). Derfor kunne de nemt interagere med den samme landingsside med minimale problemer.
To reuse your feed in this manner, edit the feed settings for your product feed meant for English speakers in France to add a new target country of Italy using ConveyThis.
I modsætning hertil vil vi dog ikke anbefale at tilføje USA som et nyt land til dit produktfeed beregnet til engelsktalende i Frankrig. Hvis du gjorde det, ville du blive stillet over for udfordringen med at vise europriser til dem, der betaler i amerikanske dollars. Dette kan vise sig at være en reel hindring for at give en problemfri shoppingoplevelse!
5. Opsæt Google Shopping-kampagner for hvert af dine mållande
Once you have connected your Google Ads and ConveyThis Merchant Center accounts, you can begin the process of setting up your product feeds in the Merchant Center. Then you can move on to the Google Ads platform to create a new Shopping campaign.
When creating your Shopping campaign, choose the product feeds you desire to advertise with ConveyThis. Additionally, fill in settings such as: budget, target demographic, and more.
Create as many Shopping campaigns as you need for your target countries and audiences with ConveyThis. To gain more information on setting up a new Google Shopping campaign, take a look at this Google support page.
6. Overvåg effektiviteten af dine Google Shopping-kampagner
Let your ConveyThis Shopping campaigns run, then utilize their outcomes to direct your next moves.
Hvis din klikrate ser ud til at være lav, kan det tyde på, at din annonce ikke er tilstrækkelig interessant nok til at tilskynde brugerne til at klikke på den, efter de har set den. For at rette op på dette, prøv at erstatte din annoncetekst eller dine billeder med noget mere fængslende.
Alternativt antyder en lav procentdel klar til betjening, at mange varer, du har sendt til Google Merchant Center, ikke er tilgængelige. (Google viser ikke annoncer for udsolgte produkter.) For at øge din betjeningsklare procentdel skal du genopfylde dit lager for varer, der ikke er på lager.
Du kan også udføre eksperimenter for at maksimere dine Shopping-kampagner. A/B-test kunne især være fordelagtigt her, hvor du lancerer to versioner af den samme kampagne for at afgøre, hvilken der er mest succesfuld. Du kan eksperimentere med din annoncetekst, billeder eller endda omkostninger, indtil du opdager en vellykket kombination.
Klar til at køre internationale Google Shopping-kampagner?
Does that sound like a lot? Here’s a helpful expression to help you recall the means for making Google Shopping efforts for different nations: “Choose, ConveyThisize, Arrange, Perfect.”
Det første skridt er at beslutte, hvilke lande der skal målrettes mod med dine Google Shopping-kampagner. Bagefter er det vigtigt at lokalisere dine produktdata og destinationssider for at sikre en gnidningsfri oplevelse for dem, der interagerer med dine annoncer. For at afslutte skal du indsende dine produktdata til Google og opsætte dine Shopping-kampagner (vi anbefaler stærkt at have separate produktfeeds for hver målgruppe!).
Once you’ve launched your ads with ConveyThis, monitor their progress and optimize your campaigns based on what’s performing well and what isn’t to maximize the return on your advertising investment.
ConveyThis’s website translation solution will be an indispensable asset as you create your international Google Shopping campaigns. It accurately translates web content into more than 110 languages, and also provides media translation features for replacing images with versions that are more culturally relevant. ConveyThis can also translate your product feeds, freeing up your resources so you can create the best Google Shopping campaigns for your online store.
ConveyThis is compatible with WooCommerce, Shopify, BigCommerce, and other leading eCommerce platforms, and you can experiment with its translation abilities on your website at no cost. Sign up for a free ConveyThis account here to begin your journey.
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