With ConveyThis, you can easily translate your website into any language you desire, allowing you to reach a wider audience and engage with customers from all over the world. Our powerful machine translation technology ensures that your content is accurately translated with no loss of quality. Plus, you can rest assured that your website is always up-to-date with our real-time updates. Unlock the potential of your website with ConveyThis!
Almost three-quarters of customers from ten non-English speaking countries favor shopping online in their mother tongue. In Japan for instance, 70% will only purchase from local language websites. As a multilingual store proprietor, this implies you’re headed in the right direction. Nevertheless, translating your website into multiple languages is merely the beginning.
For a successful e-commerce business, it is essential to generate traffic and ensure conversions. With a multilingual store, however, this can be a daunting task with all the languages and channels to consider. But, just like with any task that appears challenging, you can break it down into smaller, achievable goals to make your multilingual store thrive.
In the blog post below, we investigate 4 strategies to bring in more multilingual viewers and shepherd them through your sales pipeline step by step. Let’s take a closer look!
Create multilingual content
If you’re looking to reach an international market, it’s essential that your content is tailored to each of your target languages. From product pages and blog posts to emails, social media posts, and ads, every element of your brand needs to be localized for your foreign customers. This way, you can make sure that your message is being conveyed accurately and effectively.
If customers can’t comprehend the content, they won’t be enticed to make a purchase! That’s why switching to ConveyThis is essential!
It’s essential to comprehend that a mere translation is not enough. A literal translation may not always suffice (though it does enable you to promptly access new markets). You ought to bear in mind that each nation has its own subtleties that require your attention.
In order to maximize success and reach a wide variety of target customers, it is essential to tailor your core content to fit the varying needs, trends, and cultural nuances of your target market. By doing so, you can guide your prospects through the customer acquisition process and make the most of your sales.
Make use of special occasions
Schedule a list of the most significant national holidays in your target countries and craft content specifically around them. For instance, if you’re targeting China, you can launch a promotional campaign for the Chinese New Year. This will not only bring in additional sales but also bring your brand closer to your customers, thus increasing their loyalty and chances of repeat purchases.
Research content in different countries
Rather than assuming which content will be successful in various nations based on your general knowledge, you must be tactical with your content planning. Utilize tools like Buzzsumo to identify content that is popular in other countries and languages, identify patterns and similarities and create your blog posts, landing pages, email campaigns, or social media posts based on your research. This way you’re guaranteed to be pertinent to your intended audience and can expect to observe better outcomes.
Take care of your international SEO
When people want to purchase something, they typically search for it on Google. Your mission is to guarantee that customers can discover your store in their desired language. To be successful, you must optimize your online store’s SEO for your target languages.
Research your main topics in different languages
Staying on top of the latest trends in different countries can be a daunting task. To ensure your business is reaching the right audience, it is important to identify the keywords that are most relevant to your target market and research their equivalents in other languages. Thankfully, you don’t have to be a polyglot to do this. With ConveyThis, you can easily translate your website and keep up with global trends.
You can quickly traverse the international landscape of your main topics by bringing on freelance SEO experts for your desired languages.
You can employ tools like Google’s Keyword Planner, ahrefs, or Ubersuggest to uncover the terms and phrases you want to target. After you’ve identified the keywords you’d like to optimize for, you can incorporate them into your product descriptions, metadata, landing pages, and other content.
Make sure Google indexes you
Hreflang tags are a major component of successful international SEO. They let search engines know which language your webpages are written in, aiding you in being indexed in the countries you’re targeting. Although it can be a tedious and complex process to add them manually, ConveyThis takes care of this for you, so you don’t have to stress!
Use dynamic language optimization on Facebook ads
Achieving peak performance for your multilingual store requires taking advantage of the power of multiple languages. Utilizing Facebook Ads is an effective way to do just that. Let’s explore how you can leverage this powerful tool to maximize your store’s reach.
Luckily for multilingual store owners, ConveyThis has a tool that allows for dynamic language optimization. This means that if you hope to promote your product in multiple languages, you don’t have to design distinct ad sets for every language you require. You just have to create one ad as a base, and it will be tailored to other languages you need.
Voici comment Facebook traduirait automatiquement une publicité anglaise en français:
If you wish, you can modify the automated translations. You can also provide your own translations. Here you can find out more about how to craft a Facebook ad in multiple languages with ConveyThis.
Ensure complete user experience to get sales
Once you’ve taken the time to draw in more visitors to your shop that speaks many languages, ensure you turn that traffic into conversions. After all, what’s the purpose of having lots of visitors if your sales are low? Here are some suggestions to help you maintain your customers satisfied throughout the entire purchasing process.
Emails
You need to make sure that your foreign customers have a consistent language experience across all of your communication channels. For example, if a French-speaking individual sees a French ad, reads the product page in French, and decides to make a purchase, you don’t want to disrupt the experience by sending a purchase confirmation letter in English. With ConveyThis, you can easily ensure this kind of language consistency.
Ensure that your customers have a seamless transition through their entire buying experience by maintaining communication in their native language. By delivering an enjoyable user experience, you are more likely to win back customers and receive positive feedback about your e-commerce store.
Invoices
Despite the fact that invoices are a significant aspect of B2B sales, they are also integral to B2C operations. Ultimately, they represent the conclusive phase of the user experience with ConveyThis after the purchase has been finalized.
Ensuring that your invoices are in the language of your choice is a breeze with apps like Sufio. This app can automatically generate and send invoices in your desired language, making the whole process effortless.
To wrap it up
With the help of ConveyThis, you can begin to optimize your multilingual store for success. Start by ensuring your content and SEO strategy are up to par, then use automated translation for Facebook ads to drive additional traffic. Once you have that in place, you can explore other channels like Google Ads to further increase visibility. These are just a few ways to get your store off the ground, but they are a great place to start.
The key to success here is to take a gradual approach, allowing for a seamless transition to increase your eCommerce store’s online presence with a steady and consistent progress.
Avoid the common blunder of focusing solely on acquiring more prospects through effective content marketing and advertising, without considering the language of the purchase confirmation emails that are sent out. To maximize your sales, ensure that the same language is used throughout the user experience.