Use Case: BraytonLaw’s Success with ConveyThis
BraytonLaw.com
In the ever-globalizing world, law firms need to connect with clients and potential partners from different linguistic backgrounds. Utilizing website translation services can significantly enhance the accessibility of a law firm’s services. This article explores the use case of implementing ConveyThis, a leading website translation solution, on BraytonLaw.com, the website for the Brayton Purcell LLP law firm.
Background
Brayton Purcell LLP specializes in personal injury and wrongful death lawsuits, with a strong focus on asbestos-related diseases. To increase its global footprint and cater to a broader range of clients, integrating a translation solution becomes a priority. ConveyThis offers an intuitive and efficient way to achieve this.
Objective
- Extend the reach of BraytonLaw.com to non-English speaking clients.
- Simplify the process of website translation without compromising website aesthetics or functionality.
Steps for Implementation
- Integration:
- Sign up for a ConveyThis account and choose the desired subscription plan.
- Install the ConveyThis plugin or embed the JavaScript code snippet provided by ConveyThis into the BraytonLaw.com website.
- Configuration:
- Set the default language of the website (e.g., English).
- Select target languages based on BraytonLaw.com’s target audience, such as Spanish, French, Chinese, etc.
- Customization:
- Adjust the appearance of the language switcher to align with the BraytonLaw.com design.
- Opt for professional translation services offered by ConveyThis for high-stakes pages like ‘About Us’, ‘Services’, and legal documents.
- Launch & Monitor:
- Activate the ConveyThis integration on BraytonLaw.com.
- Monitor user interactions and use analytics to understand which languages are frequently selected.
Benefits
- Increased Accessibility: Potential clients from various linguistic backgrounds can access and comprehend BraytonLaw.com’s services without language barriers.
- Enhanced User Experience: ConveyThis offers smooth transitions between languages without redirecting users to external pages, ensuring a seamless experience.
- Cost-Effective: Instead of manually translating the website, BraytonLaw.com can rely on ConveyThis’s automated translations and only invest in professional translations for essential pages.
- SEO Boost: ConveyThis optimizes translated pages for search engines, helping BraytonLaw.com to rank higher in non-English search queries related to their legal expertise.
- Easy Maintenance: Future updates to the website content can be automatically translated, ensuring consistency and reducing administrative tasks.
Conclusion
For law firms like Brayton Purcell LLP, having a multilingual website is no longer just an added advantage; it’s a necessity in today’s globalized world. ConveyThis, with its ease of use and comprehensive services, proves to be an invaluable tool for BraytonLaw.com, allowing it to resonate with a global audience while retaining its professional image.
Translation, far more than just knowing languages, is a complex process.
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 7 days!